Hi, I’m Traci!

I'm the visual designer and artist behind Late Bloomer, a space where I use my creativity to share real stories and shine light on things that matter most to me.

A CREATIVE STUDIO

●

A CREATIVE STUDIO ●

Doing what I love

I'm a proud late bloomer, guided by a natural sense of exploration that has led me down many different paths. Through these paths, I discovered a deep love for creative expression—a passion that fuels my mission to celebrate the uniqueness in all of us. Through creativity, community, and connection, I help uncover what makes us who we are.

Brand design

For the small, but mighty business

Collaborations

For those that want to create great stuff together

FEel Goods

Products created to inspire you to embrace your true self

Brand Design

For the small, but mighty business

I help small businesses get back to the basics of branding through human to human connection and storytelling. I don’t focus on flashy marketing or complicated brand rules — it’s about finding your voice, shaping your story, and sharing it in a way that resonates with both you and your audience. I work closely with you to uncover the heart of what you do and translate it into a visual identity that gets you excited to tell the world.

collaborations

Creating together, blooming together

As a one-woman business, I can only do so much. This is why I love the power of collaborating with small businesses and non-profits. Together, we can create something meaningful to share with others.

Feel Goods

Products made with you in mind

Feel Goods are made to do just that - make you and those you love feel good. Through the daily practice of self-care, reflection, and creativity, each product is crafted to encourage self-expression, confidence, and nurture personal growth. Feel Goods are acts of love and serve as little reminders for living a life that prioritizes wellness and the celebration of who you are.

let's get creative!

I'd love to hear from you and see if we can create some great stuff together! Send me an email at hello@shoplatebloomer.com and tell me a little bit about yourself.

For all the late bloomers

Embrace your creative side, celebrate your story, and bloom along with me—straight to your inbox!

Client love

“I am eternally grateful for your partnership. It is rare to meet with a person virtually, share your vision, and have them be equally committed to that vision. That’s you! Throughout the process you provided guidance, thoughtful considerations, and a deep level of consultation that allowed me to fully expand my thinking on this project. This is my life’s work and it’s a joy to have you as my partner in this journey. People will have an opportunity to encounter me, my vision, and my purpose through your forward-focused and inclusive design!”

Shawntee Reed, Disrupt the Normal